About Play Make Studio

I'm Bec, the Designer, Director, and Doer behind it all.

My journey spans 15 years, with roots in Sydney and London, where I sharpened my skillset working with iconic names like House of Fraser, The National Theatre, and Seafolly Australia. These experiences shaped me into an agile, no-nonsense designer, capable of delivering stunning, strategic brand identities that make businesses unmissable.

After becoming a Mum and moving to Newcastle, my focus is crystal clear: empowering founders by bringing their visions to life through impactful brand identity design.

Working with me is a personal, one-on-one journey where we co-create and bring your vision to life together. When you're in, I’m all in. I deliver with heart, hustle, and a whole lot of drive. I’m known for my approachability, warm presence, and unshakable commitment to getting sh!t done.

LET'S PLAY →

My Approach

Play Make’s focus is on developing strong, cohesive brand identities that truly reflect who you are and what you stand for.

My purpose as your creative partner is to listen to your story and strengthen it’s impact. We achieve this through building a strong connection up-front, allowing us to collaborate with ease.

Once we’ve established your bold, new identity, I maintain and elevate it’s consistency across every touchpoint with my range of creative services, curated to support you for the long haul.

THE PLAYBOOK

A well-designed brand identity is a (clever and creative) combination of visuals, graphics, and language that connects deeply with people and drives real results. Here’s the low-down on how each brand project plays out.

It's time to talk! I need as much information as I can gather to ensure that I effectively tell your brand story through visuals and words. I believe that exploration lays the foundation for a streamlined process, ensuring your branding is unmistakable, consistent, and uniquely you.
This involves a top-level strategy that supports your business. In this workshop session, we delve into your purpose, positioning, and audience to gain clarity on your business.
This holistic approach not only helps define your brand’s visual identity but also ensures that every element works in harmony to provide your business with lasting impact and meaningful longevity.
Insights from the discovery phase pave the way to defining the visual style of your business. This is a collaborative and inclusive exercise where we set a clear direction for the way you'll look, feel and sound. It's where the creative juices begin to flow!
Working with me is like having a creative co-pilot who's all in – I’m fully invested in making sure your brand stands out, with equal parts fun and laser-sharp focus on every detail, so we nail your vision while keeping the process light and breezy!
In the simplest terms - this is how your brand identity comes to life. Through a combination of exploration, research, experimentation and play. Once I've found the right solution, it's time to then refine, develop and make this into YOUR unique brand.
You'll see your new identity across a range of mockups to give that 'real-life' touch. Play Make Studio will weave the story of your brand into each design, keeping authenticity and impact in focus and ensuring your brand resonates deeply.
You'll see your new identity across a range of mockups to give that 'real-life' touch.
Now you're ready to launch with a bang! You'll be supplied with a tidy bundle of files to use across your print and digital platforms.
The roll-out of brand-specific assets are a must during this phase. It means that you can feel at ease knowing your new brand has been perfectly executed. These assets can include: business stationery, signage, social media assets, packaging - the list goes on!

Why Play Make?

I'm all about helping you clarify your direction. In the ever-moving world of business, there's always a destination in mind—as a Visual Identity Specialist, my job is to get you there with impactful storytelling and engaging, scroll-stopping visuals.

One of the biggest advantages of working with Play Make Studio is the seamless way I integrate into your team. I become your creative partner, working alongside you to understand your vision and bring it to life with purpose and precision.

But don’t be fooled by this one-woman show. Play Make Studio consistently delivers agency-level design with a personal touch. I blend creativity with clarity, crafting end results that resonate deeply without the convoluted complexity—just pure, powerful results for your brand.