A design studio building brands with play and purpose

A black logo with the letters P and B on a white surface, with shadows of leaves cast across it.
Blurred background with orange and beige hues, with the word 'sabi' written in black text in the center.
Blurred background with orange and beige hues, with the word 'sabi' written in black text in the center.
A person holding a bouquet of pink tulips is reflected in a mirror on the ground, with the sky visible in the background.
A jar of Spize Cartel chili oil labeled 'Spicy Crunch,' with chili oil dripping from the jar's edge onto a white surface against a blue sky background.
A white brochure or document titled 'PHRONESIS STRATEGY' with a logo at the top and a geometric pattern at the bottom right corner, placed on a dark surface.
A white brochure or document titled 'PHRONESIS STRATEGY' with a logo at the top and a geometric pattern at the bottom right corner, placed on a dark surface.

Play Make is a full service brand design studio that brings a deeply personal touch to every project. With head, heart and just the right amount of hustle, I discover and design brand identities built on systems that can scale — supporting businesses from start-up through to expansion and growth.

BRAND HELP IS THIS WAY →

Brand Design

Graphic Design

Packaging Design

Social Media Design

Art Direction

Brand Design Graphic Design Packaging Design Social Media Design Art Direction

Here to help you ideate, play, launch and prosper.

From founders with an exciting idea, to those who’ve lost confidence in how they’re showing up, new brands or rebrands — that’s my jam.

MEET THE BRAND DESIGNER →
A woman with shoulder-length light brown hair smiling at the camera in an indoor setting.

TONI, ADRENALINE

“Bec is one of the most talented brand designers I’ve ever worked with. There is no one I trust more with my brand identity projects.”

A woman with long brown hair, wearing a white blouse and gold earrings, smiling while sitting on a wicker chair with white curtains in the background.

EM, LUMAIRE WEALTH

“She not only listened to my vision but also crafted the perfect brand that went above and beyond my expectations.”

A PLAYFUL PROCESS

Stop playing safe and start being remembered.

Play has the power to make brands stick. But my definition of play extends beyond all the fun stuff — it's directed by purpose. No idea is off limits, it’s what feeds my creative curiosity and gets me in flow. Casting the net wide leaves room for discovering, testing and tinkering until things feel right and ready to be remembered.

PLAY MADE

PLAY MADE

Adrenaline Logo. Brand & Creative Design services. Black background with white text displaying the words 'adrenaline'.

It’s time to feel adventure →

Creative design Services for Spize Cartel. A jar of chili oil labeled spicy crunch, surrounded by floating red chili peppers on a pink background.

Spize Cartel is uniting taste rebels →

Two rectangular boxes on a marble surface, one black with the text 'SEEK her' and one beige with the text 'BEAUTY and the FOX'.

A destination for style →

EXPLORE PAST PROJECTS

BRANDS TO BRAG ABOUT

A woman sitting in a blue chair with a neutral expression, wearing a gray blazer, jeans, and white sneakers with orange stripes, in a plain white room with photo equipment visible.

MEET THE BRAND DESIGNER

Hi, I'm Bec — and this is where brands get discovered, not just designed.

My approach starts with being the thinker first, brand designer second. Through genuine curiosity and a harmonious mix of strategic thinking and playful imagination, I work side by side with founder-led brands to set what they’re building in motion. I don’t design for you, I design with you.

MORE ABOUT ME

Ready to play?

Start your project →

Start your project →