Brand Naming
Brand Strategy
Brand Identity Design
Shopify Website
Bound
Bound is a new name in bridal, where gowns are short and details are BOLD.
Designer, Brooke Osland hand crafts effortlessly stunning, head-turning bridal gowns and accessories, for the audacious bride. What makes the Bound collection so special is their modern take on traditional styles, where beautiful details meet striking silhouettes.
Developing the identity for Bound, began with a naming workshop. We needed to secure a name that was not only short, sharp and memorable but one that represented the deep love associated with each garment as it is worn. A wedding day is one of the most special days in a bride’s life, a day where they will bind their love with another. Wearing a dress that signifies that bond is how Bound was born.
The design features a minimalist aesthetic, with bold accents throughout - perfectly complimentary to each Bound gown or Accessory.