Spize Cartel

Spize Cartel is a hot new take on traditional Asian chili oils, founded by mates, Joe and Rob.

The brand centres around challenging the conventions of food and the power it has in bringing people together. Camaraderie and connection form its values as it talks to a younger more contemporary demographic.

Collaborating with Prism Creative, we developed an identity that is rebellious, daring and bold. The idea was to accentuate the name ‘cartel’ and introduce visuals to support it. Using elements like graffiti and gothic-style typography gives it a playful edge, juxtaposed with the intensity of neon pink to add that fun, youthful factor.

Photography Credits: Carmun Chan & Sazzy Creatives